Why Biopharma Companies Must Prioritize GDPR Compliance for EEA and UK Clinical Trials

In the dynamic and highly regulated landscape of biopharmaceuticals, compliance with international regulations is crucial for maintaining operational integrity and securing future business opportunities. One critical regulation that biopharma companies worldwide must prioritize is the General Data Protection Regulation (GDPR) when conducting clinical trials in the European Economic Area (EEA) or the United Kingdom (UK).  

Understanding GDPR and Its Implications  

The GDPR is a comprehensive data protection law enacted by the European Union (EU) that came into effect on May 25, 2018. It sets stringent requirements for the collection, storage, and processing of personal data of individuals within the EEA and, by extension, has been adopted in the UK post-Brexit. Its primary aim is to give individuals greater control over their personal data and to ensure that organizations handling this data do so responsibly and transparently. 

For biopharma companies, GDPR compliance entails recognizing that key-coded data processed in clinical trials is considered personal data under the Regulation, unlike its treatment under US and other international laws. This requires implementing robust data protection measures, ensuring a lawful basis for processing participants’ data, and maintaining transparency and respect for their privacy rights. Additionally, biopharma must understand that it has a direct responsibility to ensure compliance with the GDPR and cannot delegate this to the CRO. First, because the CRO cannot be legally responsible for the sponsor’s compliance, and second, because ensuring compliance requires close oversight of the service providers’ activities. 

The Importance of GDPR Compliance in Clinical Trials  

GDPR is crucial in clinical trials for several reasons. Firstly, it ensures that sensitive personal data, such as health records and genetic information, are handled securely and ethically. This builds trust with trial participants, which is essential for successful enrollment and retention. Secondly, non-compliance with GDPR can lead to significant fines and sanctions, up to 20 million euros or 4% of the company’s annual global turnover. Such penalties can disrupt business operations, especially for small and medium-sized biopharma companies. Finally, GDPR compliance is a key factor in mergers and acquisitions. Large pharmaceutical companies conducting due diligence will prioritize acquiring firms that adhere to GDPR, as non-compliance poses legal and financial risks. Overall, GDPR compliance is vital for protecting participant data, maintaining smooth operations, and enabling strategic growth in the biopharma industry. 

GDPR Compliance as a Strategic Asset in M&A  

Big pharma companies are highly risk-averse, especially concerning regulatory compliance. During the due diligence process, acquiring companies will thoroughly evaluate the target’s adherence to relevant regulations, including GDPR. Any lapses or violations in data protection practices can be significant red flags, potentially derailing a deal. For large pharmaceutical companies, acquiring a non-compliant entity poses substantial risks, including hefty fines and damage to reputation. By ensuring GDPR compliance, biopharma companies can position themselves as low-risk, attractive acquisition targets, thereby increasing their chances of securing lucrative deals. Demonstrating a robust commitment to GDPR compliance can significantly enhance a company’s market value. It not only showcases the company’s dedication to ethical practices and regulatory adherence but also strengthens its negotiating power during M&A discussions. Compliance becomes a strategic asset that underscores the company’s reliability and forward-thinking approach.  

Regulatory Mandates for Data Protection in Clinical Trials 

GDPR compliance is not merely a strategic choice but a regulatory necessity for the approval and conduct of clinical trials. Regulatory authorities and clinical trial regulations impose stringent data protection controls to safeguard participant information, making it impossible for studies to gain the necessary approvals to proceed without these measures. Sponsors often assume hiring a CRO ensures GDPR compliance, but CRO regulatory and clinical operation teams are not GDPR experts, and they are not legally allowed to provide GDPR advice to sponsors. Additionally, informed consent forms and privacy notices typically require the contact details of the sponsor’s Data Protection Officer (DPO) or EU Data Protection Representative to be included, which is crucial for the approval process. 

Economic Advantages of GDPR Compliance in the Biopharma Sector  

Implementing a GDPR-compliant program for clinical trials involves significant initial costs, such as hiring a Data Protection Officer (DPO), establishing data protection controls, conducting audits, and maintaining compliance records. However, without such a program, companies face financial impacts from study approval delays and risk substantial fines. Investing in GDPR compliance also significantly enhances a company’s market value and attractiveness for investments and acquisitions. Moreover, a strong commitment to data privacy underscores a company’s reliability and strategic foresight, making privacy compliance not just about avoiding fines but a strategic move towards long-term success and growth in the competitive biopharmaceutical industry. By proactively investing in GDPR compliance, companies can safeguard their operations, build trust with trial participants, and secure their future in the market.  

Conclusion  

GDPR compliance is essential for sustainable success and fostering innovation in the biopharma sector. Companies should proactively include compliance costs in their fundraising efforts, anticipating the increasing regulatory demands from the EU. These developments will necessitate enhanced controls over the processing of personal data, making early investment in compliance a crucial step toward long-term viability and competitiveness. To navigate these complexities effectively, consider consulting with data protection experts if you are planning to conduct clinical trials in the EU or UK, to minimize risks and maximize efficiency in your clinical trial operations. 

About the author

Diana Andrade
Founder and Managing Director of RD Privacy

Diana Andrade is an EU-qualified attorney and DPO. With over 12 years of experience, she specializes in strategic privacy guidance for global pharmaceutical and life sciences companies, focusing on small biopharma firms and clinical research.

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